Seven Ways to Capture Someone's Attention
Dr. Gregory Berns, faculty member in Neuroscience, is mentioned in the Harvard Business Press.
Consumers consistently rate experts as the most trusted spokespeople, more than CEOs or celebrities. There's a scientific reason for this: in a 2009 study, Dr. Berns found that the decision-making centers of our brains slow or even shut down while we are receiving advice from an expert.
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