Why Burning Platforms Don't Work

Fear can be a motivator – but does fear motivate the right kind of actions and behavior?

Research has shown that fear leads people to be more conservative - taking fewer risks and preserving the status quo. Activating fear in people makes them less likely to want to change the current situation. Gregory Berns, Director at the Center of Neuropolicy at Emory University, says “The most concrete thing that neuroscience tells us is that when the fear system of the brain is active, exploratory activity and risk-taking are turned off.” As a result, a lot of energy gets directed at justifying the status quo and pushing back against the need for real change. Dr. Berns is also a NS faculty member.

Click here to view the full story in Forbes.